Almost everyone can afford what they truly want but not everyone wants what they can afford. This is so true in dentistry.
The challenge for the exceptional practice is to pro-actively address issues of fees, financial arrangements, costs and value. When team members understand, acknowledge and accept the role of money in clients’ choice-making process, they have a wonderful opportunity to support these choices. Learn to avoid the problems with money that can cause team members to misunderstand, and patients to leave your practice.